Favorite adventure: Cycling
Favorite flavor: Chocolate Chip Peanut Crunch
My first long bike ride was with my parents and grandparents in Southern California at the age of 9. I specifically remember running around the neighborhood afterwards telling everyone I rode an “epic” 9 miles on my 9th birthday. I was exhausted, but I was ecstatic.– I was convinced about 2 miles in that I wasn’t going to make it. Lo and behold, many tears, some very aggressive bike bell rings and a Chocolate Chip Peanut Crunch Clif Bar later, I survived. Clif saved me that day and they’ve fueled me ever since, from that first 9-mile ride, to many a triathlon, to day-long bike rides ending at the Clif Family Winery. Jumping on my bike with a Clif Bar and Shot Blocks tucked in my pouch, I know I can meet whatever hill I come up against with a spirit of adventure. Cycling unlocks my potential to go further, farther, and faster than before – especially when I know there’s a glass of Petite Syrah waiting for me at the finish line.
When I’m not biking, hiking, or wine tasting, I help brands and organizations use digital media to create change. I lead Fenton’s West Coast digital practice, supporting offices and clients in both San Francisco and Los Angeles. Since joining, I’ve worked with brands such as EVgo to increase electric vehicle adoption in California, supported the upcoming strategy and launch of JUST Water, and supported food and nutrition communications with No Kid Hungry. My passion lies in using digital channels to make the world better – from our individual health and wellness to the impact of our operations on the planet.
Prior to joining Fenton, I served as the digital West Coast lead of Edelman’s Business + Social Purpose practice, where I helped organizations such as Adobe, Hewlett Packard, eBay, Dignity Health, and the John Templeton Foundation tell stories and demonstrate impact across a variety of digital mediums, including web, video and social. My earlier experience includes corporate communications and global social media for consulting firm ICF International as well as marketing communications for a variety of arts organizations.